Venus Royal is the Empress of the Mermaid Kingdom.  She is renowned throughout the legendary kingdom as the most beautiful of all the mermaids.  Even more so, she is renowned for her ability to catch fish.  Legend has it that her fish catching ability is matched by neither man nor beast. Venus Royal is the Mermaid Monarch and Master Fish Catcher.

Catching fish since 1998.

Fish Lures  Venus Royal Mermaid Fishing lures    

Apparel Venus Royal Mermaid shirt

Cards and moreMegan Kayy Venus Royal Fish Lures

See this lure in action in the Willimantic River near Merrow, Connecticut

Contact us at

Venus Royal Fish Lure Company

388 Hartford Road, First Floor

Manchester, Connecticut 06040

Copyright 1998-2015 Richard Lion D.B.A. Venus Royal Fish Lure Company